How do you build a sales engine that actually works and is not just a stack of expensive tools nobody knows how to use?

Join us for the next HunBAN Masterclass with Dávid Herendi, founder of SDR Hungary and a sales operator who learned the craft at the front line of three of the most prominent names in tech: Bitrise, SEON, and Deel. He worked his way up the ranks at companies built for hypergrowth, then set out to bring that same modern, systems-driven sales methodology home to the Hungarian market.

His thesis is simple and a little provocative: Hungarian sales culture is running years behind, and the gap isn't about effort, it's about strategy. In this session he'll break down what high-growth sales actually looks like in practice, how automation fits in (and where it doesn't), and what founders can do today to turn a good product into real, repeatable revenue.

He'll also walk through one of his most concrete recent results: more than 72 net new meetings booked since November for Intercept News breaking into foreign cities and landing cold meetings with companies abroad without spending a single penny on marketing. If you have ever wondered whether you can open a new market with tight budget, this is the part to stay for.

Having helped 40+ Hungarian companies build working sales processes and taught 300+ salespeople and founders as a regular STRT speaker, Dávid brings hands-on, no-nonsense insight, including the mistakes he made along the way.

Expect a candid conversation followed by open Q&A and time to connect with fellow investors, founders and operators.

📅 Friday, 26 June 2026

🕒 15:00 – 17:00

📍 KÜNST, Ferenc tér, 1094 Budapest

Programme

15:00 – 16:00 - Masterclass discussion

16:00 – 17:00 - Q&A and networking

What to bring? Just yourself, food and drinks will be provided.

Seats are limited. Reserve yours now.