Discover how AI can become not just a tool, but a true digital teammate in your daily work! This workshop will show you how to build and train your own brand-specific AI “strategic advisor” to support your planning, content creation, and organization.

You’ll learn how AI fits into different business roles — whether you’re a freelancer, creator, or agency. We’ll explore the concept of digital labor, how AI integrates into team structures, and key ideas like context-driven AI, persistent memory, and the difference between training vs. prompt engineering.

The session includes a live demo, hands-on exercises, and real-world use cases: from campaign planning and content collaboration to boosting personal productivity. We’ll also walk through the most important tools (ChatGPT, Claude, Gemini, Notion AI) and guide you step by step through creating your first Custom GPT or Claude project.